The Center for Civic Participation

Strategic Alliance / Prevention Institute

VOTER WORK

DESCRIPTION

Prevention Institute is a national non-profit organization established to advocate for prevention [as means to wellness]. The Institute develops methodology and strategy to strengthen and expand primary prevention practice. Such strategy is essential to save lives and money, reduce individual suffering, and enhance community well-being. This requires a two-fold effort: 1. To build critical mass: achieving greater understanding of and support for primary prevention in key institutions and the population at large; 2. To advance critical thinking: creating a field of comprehensive primary prevention that cuts across disciplines and builds upon previous successes and methodologies. The Strategic Alliance is reframing the debate on nutrition and physical activity, from a matter of individual choice and lifestyle to an issue of environment and corporate and government responsibility. By changing nutrition/physical activity norms and the environment, the Alliance's goal is to benefit the health and wellness of all California residents.

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